What is Build My Truck of Crown?
Build My Truck (roughly translated as “Build My Forklift”) is the name of the online forklift configuration tool on Crown Equipment’s official website. This interactive feature allows you to easily customise every specification of your forklift – including engine, load capacity, lift height, accessories and more.
NEW BREMEN, Ohio – September 9, 2025 – Crown Equipment has introduced a new online feature that enables customers to select, configure, and request quotes for forklifts directly on crown.com.
The “Build My Truck” tool works in parallel with the company’s existing “Forklift Product Selector.” Together, they provide buyers with a self‑service solution to configure a forklift that perfectly matches their specific application needs.

Using categories such as load capacity and lift height, customers can narrow down their choices and then customise their forklift with individual options or pre-configured packages.
“The Build My Truck feature simplifies the forklift purchasing process, meets customer needs anytime, anywhere, and provides them with the information they require,” said Michelle Chapman, Vice President of Marketing at Crown Equipment.
“This self-service tool allows users to conveniently explore Crown forklift options and enables us to quickly confirm customer requirements.”
To use this tool, customers create an account that allows them to save and retrieve configurations. Each configuration can be submitted along with a quote request.
Live chat support is available for users needing assistance with configurations.
This new tool complements Crown’s existing digital resources, including the Forklift Product Selector and the Crown Service Request application.
Additionally, select forklifts, parts, and accessories remain available for online purchase at shop.crown.com.
How to Effectively Use “Build My Truck” of Crown
Below are the key steps to start configuring your own forklift:
- Step 1: Access the Tool Visit crown.com. In the “Products” menu, select “Forklift Selector”, or search for it in the tool bar.
- Step 2: Choose Forklift Type Select the forklift series that fits your needs (e.g., RC Series electric forklifts, C-5 Series propane forklifts, or stand-up driver forklifts). Each series has its own parameters.
- Step 3: Customise Technical Specifications Adjust specifications such as:
- Load capacity
- Lift height
- Tyre type
- Accessories (mirrors, lights, safety systems, etc.)
- Step 4: Preview and Evaluate The tool displays a 3D model of your forklift in real time as you modify settings. You can rotate and zoom to inspect details.
- Step 5: Save and Submit Register an account to save your configuration, or directly submit it to a Crown dealer to receive a detailed quote and consultation.
Outstanding Advantages of “Build My Truck” of Crown
- Intuitive Interface: Powered by WebGL technology, the tool provides hyper-realistic 3D images of forklifts, mimicking real-world visuals.
- High Accuracy: Pricing and technical specifications are continuously updated from Crown’s internal systems, ensuring consistency and reliability.
- Multilingual Support: While the default interface is in English, users can leverage browser translation tools (e.g., Google Translate) for assistance.
- Local Dealer Connection: After completing your configuration, simply provide your location (e.g., Vietnam), and the system will automatically connect you with the nearest Crown authorised dealer for delivery and installation support.
Notes for Vietnamese Users
Currently, Nhất Lộ Phát 168 has become the authorised dealer of Crown Equipment in Vietnam. We specialise in selling, renting, and providing servicing for forklifts in Ho Chi Minh City and Hanoi.
If you face language barriers while using “Build My Truck”:
- Contact us directly via phone: +84 90.345.1688 (operates 24/7).
- Request on-site configuration support: We can send experts to your business for personalised guidance.
Popular forklift models in Vietnam, such as the WP Series electric forklifts or CD Series propane forklifts, are all available in the tool for customisation.
Are you ready to configure your personalised forklift?
If you’re unsure about any specifications (e.g., should I choose an electric or propane forklift for my warehouse? Which accessories are most essential?), let me know!
I’ll help you analyse based on real-world experience and guide you through “Build My Truck” in detail!


